"Art is not a mirror with which to reflect the world; it is a hammer with which to shape it"

Sunday, 23 December 2007

Our House

Our House, 1982. Directed by Dave Robinson.

Two more promos that ‘meant something to me’… even though I can’t really recall what. Isn’t that the way with memories? I forget.

Two from The Nutty Boys, always guaranteed to brighten the day. Madness produced the first two albums that I used for ‘promotional purposes’… a friend leant me copies of what, at the time, we thought were Complete Madness and something called ‘Cairo East’, although now looks like the second may actually have been Absolutely with a missing outer sleeve!

The strange thing about Madness, in hindsight, is how out of time they seem. The music does seem to have a strange elegiac quality to it and there’s often a sadness to it all; a yearning for an already missing past. It Must Be Love: jokey promo which still manages to wring the heart-strings… how did they manage that? I suspect it might have been something called talent. Our House: possibly their best song coupled with their best promo. Again all that jokiness is undercut by the melancholy string sections. The promo seems to be harking back to the days of the Boultings, Carry On and Ealing and not with modern ‘mocking irony’ but with seemingly genuine affection; is filled with joie de vivre and musters more humour than most sitcoms can these days (by the way, has anybody else noticed how much the new St. Trinian’s film looks more than passingly like Spiceworld?). The line ‘she’s the one they’re going to miss in lots of ways’ brings a lump to the throat every time I hear it now: you never know what really matters until it’s gone…

1 comment:

martin said...

Great band, great vids.

Merry Xmas sir!